How does the standardized versus localized debate apply to advertising? How do the media options available to

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How does the "standardized versus localized" debate apply to advertising?
How do the media options available to advertisers vary in different parts of the world? What can advertisers do to cope with media limitations in certain countries?

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Mar 01, 2017 01:11 PM

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How does the standardized versus localized debate apply to advertising? How do the media options available to

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The main objective of advertising is to inform or persuade the target customers If a global market is available for a certain product or a global product is developed by the firm the marketers must tr...View the full answer

Global Marketing

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