If you were an executive at an advertising agency and Gateway's decided to switch agencies again, would
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An interesting issue to analyze is why large agencies keep pitching Gateway when the company has a history of changing agencies so often First it should be noted that despite its recent problems Gatew...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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