Management of a national department store chain is concerned about shoplifting by employees, and they want to
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Management of a national department store chain is concerned about shoplifting by employees, and they want to determine the extent of employee shoplifting. Management would like a research firm to develop a questionnaire to be mailed to all employees nationwide. Do you think a questionnaire can achieve this objective? How would you go about achieving the objective? Explain your answer.
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Related Book For
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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