Products can be classified as either consumer or business products. How would you classify the following products?
Question:
(a) Johnson’s baby shampoo,
(b) A Black & Decker two-speed drill,
(c) An arc welder.
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Consumer products are the products which are bought by ...View the full answer
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Related Book For
Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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