SmoothAir is a no- frills airline that services the Midwest. Its mission is to be the Itsmis-sionistobethe
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1. What is SmoothAirs strategy? Was SmoothAir successful in implementing its strategy in 2012? Explain your answer.
2. Based on the strategy identified in requirement 1 above, what role does the price- recovery component play in explaining the success of SmoothAir?
3. Would you have included customer- service measures in the customer perspective? Why or why not? Explain briefly.
4. Would you have included some measure of employee satisfaction and employee training in the learning-and- growth perspective? Would you consider this objective critical to SmoothAir for implementing its strat-egy? Why or why not? Explainbriefly.
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Related Book For
Managerial Accounting Decision Making and Motivating Performance
ISBN: 978-0137024872
1st edition
Authors: Srikant M. Datar, Madhav V. Rajan
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