What do the marketing people do at this company? Do they work with an advertising agency? If
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What do the marketing people do at this company? Do they work with an advertising agency? If so, how do they interact? If they don’t work in an advertising agency, do they have an in-house agency?
If so, how is it set up compared to a traditional advertising agency?
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Marketing people at companies typically work within the marketing department which is responsible for driving sales and attracting and retaining custo...View the full answer
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Related Book For
Advertising Account Planning New Strategies In The Digital Landscape
ISBN: 9781538114063
1st Edition
Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun
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