Select a magazine, online, or direct mail advertisement and apply the MECCAS model to interpret the ad.
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Select a magazine, online, or direct mail advertisement and apply the MECCAS model to interpret the ad. Describe what you consider to be the ad’s value orientation, its leverage point, and so on.
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Related Book For
Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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