Do you see any offsetting trends (e.g., increased AOF but decreasing AOV) that are masked in the
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Do you see any offsetting trends (e.g., increased AOF but decreasing AOV) that are masked in the aggregate data?
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ANSWER Yes its possible to have offsetting trends that are masked in aggregate data Here are a few examples Increased Number of Transactions AOF but D...View the full answer
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Related Book For
The Customer Base Audit The First Step On The Journey To Customer Centricity
ISBN: 9781613631614
1st Edition
Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross
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