Does your organization conduct RFM-based segmentation? What do you do with these segments once you create/ identify
Question:
Does your organization conduct RFM-based segmentation? What do you do with these segments once you create/ identify them? How does this kind of segmentation scheme compare (or interact) with other bases of segmentation that you may rely upon?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 100% (1 review)
RFM stands for Recency Frequency and Monetary value and is a quantitative technique widely used in c...View the full answer
Answered By
Somshukla Chakraborty
I have a teaching experience of more than 4 years by now in diverse subjects like History,Geography,Political Science,Sociology,Business Enterprise,Economics,Environmental Management etc.I teach students from classes 9-12 and undergraduate students.I boards I handle are IB,IGCSE, state boards,ICSE, CBSE.I am passionate about teaching.Full satisfaction of the students is my main goal.
I have completed my graduation and master's in history from Jadavpur University Kolkata,India in 2012 and I have completed my B.Ed from the same University in 2013. I have taught in a reputed school of Kolkata (subjects-History,Geography,Civics,Political Science) from 2014-2016.I worked as a guest lecturer of history in a college of Kolkata for 2 years teaching students of 1st ,2nd and 3rd year. I taught Ancient and Modern Indian history there.I have taught in another school in Mohali,Punjab teaching students from classes 9-12.Presently I am working as an online tutor with concept tutors,Bangalore,India(Carve Niche Pvt.Ltd.) for the last 1year and also have been appointed as an online history tutor by Course Hero(California,U.S) and Vidyalai.com(Chennai,India).
4.00+
2+ Reviews
10+ Question Solved
Related Book For
The Customer Base Audit The First Step On The Journey To Customer Centricity
ISBN: 9781613631614
1st Edition
Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross
Question Posted:
Students also viewed these Business questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
List three specific parts of the Case Guide, Objectives and Strategy Section (See below) that you had the most difficulty understanding. Describe your current understanding of these parts. Provide...
-
Hi there , I need help. for my work i need a relevant and well written introduction as well as conclusion to the following below. My work is complete i just need a introduction and conclusion please...
-
1. Create your Dream Board (all the things you want to buy or establish in the future). Specify the amount of each item. 2. Search the salary of your prospective careers 5 years from now. 3. With the...
-
Find Vo(t),t>0 in the network. Briefly.
-
The fi nancial statements of TSMC are presented in Appendix A at the end of this textbook. The complete annual report, including the notes to the fi nancial statements, is available at the companys...
-
What is the net cash flow from operating activities?
-
K&J Web Designs creates Web sites for businesses. K&J has a basic Web site creation package that it offers for a flat fee of $600.This package includes everything that a business would need to have a...
-
identify the conic the polar equation represents and give the position of the directrix. r= 1 2-9 sin 0 Identify the conic that our polar equation represents. Choose the result below. Ellipse...
-
In the same way many companies conduct period-to- period analyses (e.g., same-store sales comparisons), do you conduct cohort-to- cohort analyses as routinely and regularly?
-
Do you try to actively measure/ manage the (apparent) one-and- done customers? How much (and for how long) do you invest in them to become ongoing repeat buyers, and at what point (if ever) do you...
-
Consider the following Lissajous curves. Graph the curve and estimate the coordinates of the points on the curve at which there is (a) A horizontal tangent line. (b) A vertical tangent line. x = sin...
-
Read the article, "Minorities Who 'Whiten' Job Resumes Get More Interviews". (a) Does this strategic response on the part of minorities make sense given the findings? (b) One of the most popular...
-
Sialkot Ltd . operates a large factory that produces International Quality Football, which is used in the FIFA World Cups. The export price is Rs . 2 , 0 0 0 per football. The variable costs are Rs ....
-
Santana Rey created Business Solutions on October 1, 2021. The company has been successful, and Santana plans to expand her business. She believes that an additional $100,000 is needed and is...
-
List 2 aspects which must be considered for the each of the stages listed below with reference to stocks, sauces and soups to ensure safe temperatures and hygiene procedures. Production S torage...
-
On 1 July 20.1, Joe Traders bought three printers for R84 000 each from Qwerty Technologies and was given a 10% cash discount. BB Logistics delivered all three printers to Joe Traders and charged R2...
-
Reported below is selected financial information from two competing retail companies ($ in millions): Required: 1. Calculate the return on assets, profit margin, and asset turnover ratio for Company...
-
Match the following. Answers may be used more than once: Measurement Method A. Amortized cost B. Equity method C. Acquisition method and consolidation D. Fair value method Reporting Method 1. Less...
-
What are the key aspects of good organization in an audit firm to ensure quality?
-
In Newtown there are three small firms of qualified accountants and registered auditors who, between them, have most of the large businesses, farmers and landowners and other service providers as...
-
Quality control policies and procedures should be implemented at both the level of the audit firm and on individual audits states ISA(UK)220 Quality Control for an Audit of Financial Statements....
-
The CRA requires an employer to submit: Multiple Choice A T4 summary for the employer for the reporting year A T4 information slip for each employee with earnings in the reporting year and A T4...
-
The cash ratio is computed by dividing the sum of cash and cash equivalents by Blank______
-
Accounting I9) Wood and Lamb Furniture company had net Accounts Receivable of $790,000 at thebeginning of the year and $945,000 at the end of the year. Net Sales Revenue for 2010was $6,540,000. What...
Study smarter with the SolutionInn App