Amazon.com, Inc., was a money-losing company when it went public on May 15, 1997, with an IPO

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Amazon.com, Inc., was a money-losing company when it went public on May 15, 1997, with an IPO valued at a modest $438 million. Amazon has since had an epic run as a public company, worth over a trillion dollars in 2020. An important question for investors and other stakeholders is if Amazon’s growth is sustainable. The accompanying data file contains quarterly data on Amazon’s revenue for the fiscal years 2010 through 2020, with the fiscal year concluding at the end of December. In a report, use the sample information to∙ 

Explore forecasting models, including trend regression models with seasonal dummy variables and the Holt-Winters exponential smoothing model, to capture the trend and seasonality of Amazon’s revenue. 

Use the preferred model to forecast Amazon’s revenue for fiscal year 2021.

 

YearQuarterRevenue
201017131
201026566
201037560
2010412947
201119857
201129913
2011310876
2011417431
2012113185
2012212834
2012313806
2012421268
2013116070
2013215704
2013317091
2013425587
2014119741
2014219340
2014320578
2014429329
2015122717
2015223184
2015325358
2015435747
2016129128
2016230404
2016332714
2016443741
2017135714
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Business Analytics

ISBN: 9781265897109

2nd Edition

Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen

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