The data-breach apology letter is quickly becoming a routine negative message in the 21st century. In a

Question:

The data-breach apology letter is quickly becoming a routine negative message in the 21st century. In a small group, compose an apology letter to customers whose personal information has been compromised in a data breach. Use strategies from this chapter on crafting negative messages. Before you write, discuss the following:

■ Which pattern of organization should the apology letter use?

■ What information does your audience need to know?

■ How can you minimize the negative elements?

■ How can you rebuild goodwill?

After your group has composed the letter, use the checklist in Figure 10.7 to evaluate your letter.

Figure 10.7image text in transcribed

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Business Communication

ISBN: 9781265045630

13th Edition

Authors: Kitty O. Locker, Jo Mackiewicz, Jeanine Elise Aune, Donna S. Kienzler Professor

Question Posted: