Market segmentation based on lifestyles, personality traits, motives, and values is called a. geographic segmentation. b. demographic
Question:
Market segmentation based on lifestyles, personality traits, motives, and values is called
a. geographic segmentation.
b. demographic segmentation.
c. psychographic segmentation.
d. behavioral segmentation.
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The correct answer is c psychographic segmentation Explanation Psychographic segmentation ...View the full answer
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Better Business
ISBN: 9780134522746
5th Edition
Authors: Michael Solomon, Mary Poatsy, Kendall Martin
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