What are the four main elements of the IMP interaction model? What has it got to offer
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What are the four main elements of the IMP interaction model? What has it got to offer that other perspectives may not?
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The IMP Industrial Marketing and Purchasing interaction model is a business network model that represents a companys strategy based on the relationshi...View the full answer
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Related Book For
Business To Business Marketing
ISBN: 9781526494399,9781529726176
5th Edition
Authors: Ross Brennan , Louise Canning , Raymond McDowell
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