Why do we not differentiate between business markets and consumer markets on the basis of the type

Question:

Why do we not differentiate between business markets and consumer markets on the basis of the type of product purchased?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Business To Business Marketing

ISBN: 9781526494399,9781529726176

5th Edition

Authors: Ross Brennan , Louise Canning , Raymond McDowell

Question Posted: