A __________ smoking cessation ad focuses on aspirations and achievements and the positives associated with quitting tobacco

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A __________ smoking cessation ad focuses on aspirations and achievements and the positives associated with quitting tobacco use.

a. prevention-focused

b. promotion-focused

c. fear based

d. truth campaign

e. funny

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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