In this chapter, you learned that context effects and more specifically, atmospherics can affect consumers behavior in

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In this chapter, you learned that context effects and more specifically, atmospherics can affect consumers’ behavior in a store. Look over some of RH’s lavish galleries at rh.com/galleries. How might the gallery atmospherics lead to more purchases of RH products and services?

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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