P&G calls the step in the sales process when the customer provides feedback to the firm about

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P&G calls the step in the sales process when the customer provides feedback to the firm about their purchase __________.

a. the third moment of truth

b. closing the loop

c. the feedback period

d. the satisfaction moment

e. the second moment of truth

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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