Retailers like RH create shopping themes that resemble a commercial living room where people can go to

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Retailers like RH create shopping themes that resemble a commercial living room where people can go to hang out and relax. This type of strategy converts the physical store into a __________.

a. pop-up store

b. being space

c. pure play business

d. showrooming experience

e. shopping orientation experience

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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