With a classmate, create two advertisements for the same product. One advertisement should feature a high price;

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With a classmate, create two advertisements for the same product. One advertisement should feature a high price; the other advertisement should feature a low price. Present your advertisements to your classmates. Record their perceptions of the price–quality relationship. Which price do most of them seem to prefer?

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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