Describe, in general terms, how to perform an RFM Analysis.
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Describe, in general terms, how to perform an RFM Analysis.
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To perform an RFM analysis 1 Sort the customer purchase records CPRs on the R basis int...View the full answer
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Related Book For
Database Processing Fundamentals, Design, and Implementation
ISBN: 978-0133876703
14th edition
Authors: David M. Kroenke, David J. Auer
Question Posted:
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