List some of the major advantages of having a strong brand. How does a strong brand positively
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List some of the major advantages of having a strong brand. How does a strong brand positively influence consumer purchasing?
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The major advantage of having a strong brand is that consumers are willing to pay a ...View the full answer
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E-Commerce Essentials
ISBN: 978-0133544985
1st edition
Authors: Kenneth C. Laudon, Carol Guercio Traver
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