A firm that sells both Internet-security software and computer antivirus software will sell the anti- virus software
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A firm that sells both Internet-security software and computer antivirus software will sell the anti- virus software as a stand-alone product. It will only sell the Internet-security software to consumers in a combined package that also includes the antivi- rus software. What is this business practice called?
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This business practice is called product bundling Product bundling is a strategy where businesses ...View the full answer
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