For each of the following products, indicate how search, pass-along, and experience would (or would not) operate
Question:
For each of the following products, indicate how search, pass-along, and experience would (or would not) operate for customers seeking information:
(a) A brand of shampoo,
(b) A pair of jeans,
(c) A real estate agent,
(d) A company that sells chemicals to a manufacturer,
(e) A local shoe store.
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Related Book For
Essentials Of Marketing
ISBN: 9781259573538
15th Edition
Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy
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