The case that opens this chapter features Nike. Review this case and pull out as many examples
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The case that opens this chapter features Nike. Review this case and pull out as many examples as you can of different key terms and concepts. For example, Nike demonstrated social responsibility (key term) when it began to monitor its suppliers’ labor practices.
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Essentials Of Marketing
ISBN: 9781259573538
15th Edition
Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy
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