Collect five reviews from your favorite retail website for one product. Using the reviews, develop a term-document

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Collect five reviews from your favorite retail website for one product. Using the reviews, develop a term-document matrix similar to Exhibit 10-5. What terms appear most frequently?

 Exhibit 10-5.

Documents Document 1 I love this product Document 2 The product is useful Document 3 I need to return the

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Essentials Of Marketing Analytics

ISBN: 9781264263608

1st Edition

Authors: Joseph Hair, Dana E. Harrison, Haya Ajjan

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