Develop a weighted set of five or six criteria for good labelling. Collect a number of competing
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Develop a weighted set of five or six criteria for ‘good’ labelling. Collect a number of competing brands of the same product and rate each of them against your criteria.
Which brand comes out best? As a result of this exercise, would you adjust your weightings or change the criteria included?
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First lets clarify that labelling refers to the information provided on a products packaging or in its advertising This could include the brand name n...View the full answer
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Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
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