Discuss Ritsons (2010) view that social media represent a new and relatively insignificant communications tool that has
Question:
Discuss Ritson’s (2010) view that social media represent a ‘new and relatively insignificant communications tool that has limited potential for a very small proportion of brands’.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 100% (2 reviews)
In 2010 Mark Ritson a professor of marketing argued that social media was of limited value as a communication tool for brands His perspective has prov...View the full answer
Answered By
Michael Owens
I am a competent Software Engineer with sufficient experience in web applications development using the following programming languages:-
HTML5, CSS3, PHP, JAVASCRIPT, TYPESCRIPT AND SQL.
5.00+
1+ Reviews
10+ Question Solved
Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
Question Posted:
Students also viewed these Business questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Googles ease of use and superior search results have propelled the search engine to its num- ber one status, ousting the early dominance of competitors such as WebCrawler and Infos- eek. Even later...
-
1. Would you recommend that Roland accept the YKG Group proposal? 2. If yes, what conclusions can be drawn from the data in Phase 3 of the research? 3. If the proposal is not accepted, what...
-
Fill in the blanks in the chart below: Year Years since 1960 1960 1965 1970 1975 1980 1985 1990 1995 1996 1997 1998 1999 2000 2001 2003 2005 2006 2007 2008 2009 2010 2011 0 5 [a] [b] [c] [d] [e] [f]...
-
Consider the following cash flow. At a 6% interest rate, what is the value of P, at the end of Year 1 that is equivalent to the benefits at the end of Years2 through 7? Year Cash Flow 1 -P 2 +100 3...
-
Review Learning Scenario 3.2 on page 105 of your textbook. (Library Problem). Apply the CAPRA problem-solving method to this scenario. What are two possible offense violations in this scenario (one...
-
( ____________ ) is the first step in the systems approach. (a) systems design (b) stating objectives (c) systems analysis (d) systems evaluation
-
The manager of a local fast-food restaurant is interested in improving the service provided to customers who use the restaurants drive-up window. As a first step in this process, the manager asks his...
-
Each quarter, Transam, Inc., pays a dividend on its perpetual preferred stock. Today, the stock is selling at $ 8 3 . 4 5 . If the required rate of return for such stocks is 1 0 . 5 percent, what is...
-
What is viral marketing and why is it so useful to the marketer?
-
Draw up a table listing the advantages and disadvantages of e-mail marketing compared with more traditional approaches to direct marketing. In what kind of situations do you think e-mail marketing...
-
Raynor Company has the following data: Direct labor..............................................76,000 Direct materials used...............................84,000 Total manufacturing...
-
4 . Using the Austin s ideas of infelicities, ( 1 . ) describe a scenario in which you have recognized a performative utterance and then ( 2 . ) give specific ( made - up ) examples of each of Austin...
-
1. From what you know about Edward Snowden, do you think his actions were ethical? Should he have blown the whistle? Explain. https://youtu.be/QlSAiI3xMh4 https://youtu.be/5yB3n9fu-rM
-
Discuss the external environment scanning process, including the different types of information gathered during the scanning process and the importance of this information for strategic management.
-
Frasier Firs makes artificial Christmas Trees. The budgeted sales are $322900, budgeted variable costs are $90300, and budgeted fixed costs are $135500.What is the breakeven point in sales dollars?
-
Within the healthcare environment you will be working with individuals who have different social and cultural backgrounds. Provide a minimum of four (4) principles/techniques you could use to adjust...
-
Roofling Company paid wages of $319,600 this year. Of this amount, $193,900 was taxable for net FUTA and SUTA purposes. The state's contribution tax rate is 4.3% for Roofling Company. Due to cash...
-
14. In testing the existence assertion, an auditor ordinarily works from the a. Financial statements to the accounting records. b. General journal to the general ledger. c. Supporting evidence to the...
-
What is laddering? How might it be used in trying to understand which fast-food restaurant different segments of customers prefer?
-
How is a focus group outline used by a focus group moderator?
-
List at least four ways that recent technological advances have advanced the use of qualitative research. Explain your choices. Do you know any even newer ways that technological advancements could...
-
match the proper term with the appropriate definition / term. Indirect Costs Answer 1 Question 1 Choose... Cost Pool Answer 2 Question 1 Choose... Cost Driver Answer 3 Question 1 Choose... Overhead...
-
A random sample of data was collected on residential sales in a large city. The accompanying table shows the selling price (Y, in $1000s), area (X1, in hundreds of square feet), number of bedrooms...
-
ss Tips s Tips 3. Measuring stand-alone risk using realized (historical) data Returns earned over a given time period are called realized returns. Historical data on realized returns is often used to...
Study smarter with the SolutionInn App