Discuss the role and content of an MkIS and how it might relate to a DSS.
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Discuss the role and content of an MkIS and how it might relate to a DSS.
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MkIS stands for Marketing Information System and DSS for Decision Support System Both play substantial roles in facilitating decisionmaking processes ...View the full answer
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Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
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