How can market segmentation influence decisions about the marketing mix?
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How can market segmentation influence decisions about the marketing mix?
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Market segmentation is the process of dividing a market into distinct groups of people who have similar needs and behaviors and may likely respond sim...View the full answer
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Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
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