In what ways can advertising support the other elements of the promotional mix?
Question:
In what ways can advertising support the other elements of the promotional mix?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 100% (2 reviews)
The promotional mix involves several tactics that businesses use to communicate and promote their pr...View the full answer
Answered By
Joan Gakii
I'm a meticulous professional writer with over five years writing experience. My skill set includes
- Digital Content,
- Interpersonal Communication,
- Web Content and academic Writing,
- Proofreading,
- Editing,
- Project Management, and
- Public Relations.
5.00+
7+ Reviews
12+ Question Solved
Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
Question Posted:
Students also viewed these Business questions
-
(a) SUPERCALIFRAGILISTICEXPIALIDOCIOUS is a famous word that was made up into a song in the 1964 movie Mary Poppins. Identify how many letters of each alphabet there are and determine how many ways...
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
What role does point-of-purchase advertising play as an IBP tool? In what ways can a firm ensure coordination of its P-O-P with other promotional efforts?
-
Some food retailers propose subjecting food to a low level of radiation in order to improve safety, but sale of such "irradiated" food is opposed by many people. Suppose a grocer wants to find out...
-
What is the value of P for the situation diagrammed? 300 200 100 --- i= 12%
-
Graded Assignment Unit Test Part 2: The Players Answer the following questions based on what you have learned. (2 points) 1. Describe the role that workers play in the game of economics. (3 points)...
-
Below are income statements and balance sheets for the Peyton Company for 2019 and 2018: Required Calculate the following ratios for the Peyton Company for 2019 and 2018 and discuss your findings: 1....
-
Plantwide, department, and activity-cost rates Tarquins Trophies makes trophies, plaques, and medallions and operates at capacity. Tarquin does large custom orders, for example the participant...
-
If a sales increase is forecasted, how will it affect expenses on the pro forma income statement if market conditions are expected to remain stable? Expenses will increase. Expenses will decrease. It...
-
Find examples of advertising that uses: (a) rational appeal (b) a fear appeal. Why do you think the advertisers have chosen these approaches?
-
How and why might the balance of the promotional mix differ between: (a) the sale of a car to a private individual; and (b) the sale of a fleet of cars to an organisation for its sales...
-
Lithium carbonate solution reacts with aqueous hydrobromic acid to give a solution of lithium bromide, carbon dioxide gas, and water. Write the molecular equation and the net ionic equation for the...
-
The structure tree (BOM) of product X and the current inventory of our company is shown in the following table. If we want to produce 36 units of product X, how many assembly A\'s and E\'s should be...
-
Calculate the work (w) and AE, in kJ, at 298 K and 1 atm pressure, for the combustion of one mole of C3H8 (g). First write and balance the equation. The products will be CO2 (g) and H2O (g). The...
-
For the given dataset, produce a table that identifies and justifies the data type (nominal, ordinal, interval, or ratio) for each variable; the table should present the summary statistics (mean,...
-
The Rose Williams Company has a C/M ratio of 36%. Breakeven sales are Rs. 320,000. The company earned a profit of Rs. 57,600 during the year. Required: (Mark 4) (a) Fixed expense. (b) Variable...
-
The Bamboo 132/66 kV Interbus Transformer (IBTF) Interface consists of three (3) identical power transformers connected as shown in the SLD below; Figure Qu. 2 The nameplate obtained from one of...
-
Yeager Company pays John Kerr a salary as an employee and also fees for work he does as an independent contractor. Does this violate IRS rules?
-
One study found that the elderly who do not have children dissave at about the same rate as the elderly who do have children. What might this finding imply about the reason the elderly do not dissave...
-
What is do-not-call legislation? What effect has it had on survey research?
-
Agree or disagree with this statement: Landline and mobile-phone surveys are essentially the same and can be used in the same situations with the same results.
-
What are the advantages and disadvantages of e-mail surveys? What are situations when they may not be appropriate?
-
The Bimbo Corporation has been experiencing a decline in sales relative to its major competitors. Because Bimbo is confident about the quality of its products, it suspects that this sales loss may...
-
If you purchase a house for $ 2 3 8 , 0 0 0 and your mortgage is 3 0 years at an interest rate of 3 . 9 % compounded monthly, what will the monthly payments be for the loan? Format answer rounded to...
-
A project has an initial cost of $ 6 5 , 0 0 0 , expected net cash inflows of $ 1 4 , 0 0 0 per year for 1 1 years, and a cost of capital of 1 3 % . What is the project's PI ? ( Hint: Begin by...
Study smarter with the SolutionInn App