What are the three broad stages of buyer readiness, and how might the balance of the promotional
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What are the three broad stages of buyer readiness, and how might the balance of the promotional mix vary between them?
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The three broad stages of buyer readiness are 1 Awareness Stage 2 Consideration Stage 3 Decision Stage 1 Awareness Stage This is the initial stage whe...View the full answer
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Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
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