What is environmental scanning, why is it important, and what are the potential problems of implementing it?
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What is environmental scanning, why is it important, and what are the potential problems of implementing it?
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Environmental scanning is the process of gathering analyzing and disseminating information for strategic purposes The environmental scanning process i...View the full answer
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Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
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