What are the benefits of well-developed service products for customers and frontline employees?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:01 PM

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What are the benefits of well-developed service products for customers and frontline employees?

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Service products refer to intangible goods that a company provides to customers such as insurance banking services IT services consulting health care ...View the full answer

Essentials Of Services Marketing

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