What should the company do if its marketing campaigns fail to stop real price erosion: 1. Push
Question:
What should the company do if its marketing campaigns fail to stop real price erosion:
1. Push to achieve more sales volume/capacity fill?
2. Reduce unit costs of production?
3. Something else?
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Related Book For
Exploring Strategy Text and Cases
ISBN: 978-1292145129
11th Edition
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
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