1. Is Huy Fong using the marketing concept? Explain. 2. What type of market is Huy Fong...

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1.  Is Huy Fong using the marketing concept? Explain.

2. What type of market is Huy Fong targeting with its sriracha sauce?

3. Of the four categories of segmentation variables, which is most important to Huy Fong’s segmentation strategy, and why?


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Foundations of Business

ISBN: 978-1337386920

6th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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