Examine a product like bottled water through the lens of the core, actual and augmented product. What

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Examine a product like bottled water through the lens of the core, actual and augmented product.

What types of differentiation strategies are being used by brands in this sector? Can you suggest any new sources of differentiation?

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Foundations Of Marketing

ISBN: 9781526849007

7th Edition

Authors: John Fahy, David Fahy Jobber

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