Assume you are conducting a study to determine the importance of brand names and features of mobile

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Assume you are conducting a study to determine the importance of brand names and features of mobile phone handsets. What types of questions would you use—open-ended, closed-ended, scaled?—and why? Suggest six to eight questions you would ask and in what sequence you would ask them. Pretest the questions on a sample of students from your class.

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Essentials of Marketing Research

ISBN: 978-0078028816

3rd edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau

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