Multinational corporations have some of the largest operations in the world. Go to Business Weeks 2005 Global

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Multinational corporations have some of the largest operations in the world. Go to Business Week’s 2005 Global 1200 Web site at (http://www.businessweek.com/pdfs/2005/0552_global.pdf) and investigate and research five companies and their sales management strategies. Share your results with the class.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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