How are ads sold via Google search superior to conventional advertising media such as TV, radio, billboard,
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How are ads sold via Google search superior to conventional advertising media such as TV, radio, billboard, print, and yellow pages? Consider factors like the available inventory of space to run ads, the cost to run ads, the cost to acquire new advertisers, and the appeal among advertisers.
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Information Systems A Managers Guide To Harnessing Technology Version 7.0
ISBN: 9781453394045
1st Edition
Authors: John Gallaugher
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