From time to time, companies feel the need to refresh a brand. This is equally true for

Question:

From time to time, companies feel the need to refresh a brand. This is equally true for small, local businesses operating in one geographic region as it is for the largest global corporations. The rebranding often involves updating, replacing, and even eliminating the logo or mascot the company may have had in place for decades.

What are some reasons companies feel the need to rebrand their business? Do you think digitalization strategies are influencing companies’ rebranding efforts today?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question
Question Posted: