What are some limitations of the international product life cycle theory?
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What are some limitations of the international product life cycle theory?
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The international product life cycle IPLC theory proposed by Raymond Vernon in the 1960s suggests that the life cycle of a product has three distinct stages new product maturing product and standardiz...View the full answer
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International Business The Challenges Of Globalization
ISBN: 9781292450315
10th Global Edition
Authors: Kenneth Wild
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