Explore the trade-offs between centralized and decentralized international marketing research.
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Explore the trade-offs between centralized and decentralized international marketing research.
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Centralized and decentralized international marketing research both have their unique benefits and drawbacks in a business setting Its important to un...View the full answer
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Related Book For
International Marketing
ISBN: 9780357445129
11th Edition
Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
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