Square Deal, a large national retail chain, is nearing its fiscal year-end. It appears that the company
Question:
Square Deal, a large national retail chain, is nearing its fiscal year-end. It appears that the company is not going to hit its revenue and net income targets. The company's marketing manager, Mickey Cox, suggests running a promotion selling \(\$ 50\) gift cards for \(\$ 40\). He believes that this would be very popular and would enable the company to meet its targets for revenue and net income. What do you think of this idea?
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As a financial analyst I would caution against implementing such a promotion as a solution to meetin...View the full answer
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Douglas Makokha
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Related Book For 
Accounting Tools For Business Decision Making
ISBN: 9780470377857
3rd Edition
Authors: Paul D. Kimmel
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