Consider the Win Big Gambling Club media selection problem in Section 3.3 (Figure 3.4). In that formulation,
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Consider the Win Big Gambling Club media selection problem in Section 3.3 (Figure 3.4). In that formulation, we maximized audience coverage subject to an advertising budget constraint (plus other constraints). Problems such as this can alternatively be formulated to minimize advertising expenditures subject to a minimum level of audience coverage achieved. Resolve the Win Big Gambling Club problem by minimizing advertising costs and replacing the budget constraint with a constraint stating that audience coverage must be at least 60,000 people.
Figure 3.4
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Managerial Decision Modeling Business Analytics With Spreadsheet
ISBN: 9781501515101
4th Edition
Authors: Nagraj Balakrishnan, Barry Render, Ralph Stair, Charles Munson
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