Briefy explain why it is diffcult to quantify the direct impact of the entire promotions mix to
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Briefy explain why it is diffcult to quantify the direct impact of the entire promotions mix to sales.
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The promotions mix is a set of different types of promotional efforts undertaken by a company which typically includes advertising sales promotion per...View the full answer
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Marketing Tourism And Hospitality Concepts And Cases
ISBN: 9783030641108
1st Edition
Authors: Richard George
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