Go online to find a tourism or hospitality company that allows consumers to make a booking directly
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Go online to find a tourism or hospitality company that allows consumers to make a booking directly through its website. Is the design of the site effective? What market segment is the company and this functionality targeting?
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I chose Expedia as my example for an online travel agency that allows customers to book travel arran...View the full answer
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Related Book For
Marketing Tourism And Hospitality Concepts And Cases
ISBN: 9783030641108
1st Edition
Authors: Richard George
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