How would you decide whether to use quantitative research or qualitative research in the research design? Provide
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How would you decide whether to use quantitative research or qualitative research in the research design? Provide examples of how each research type could be utilised by a small tourism business such as a local tour operating company.
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The decision to use either quantitative or qualitative research in your research design largely depe...View the full answer
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Marketing Tourism And Hospitality Concepts And Cases
ISBN: 9783030641108
1st Edition
Authors: Richard George
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