The chapter describes the global marketing presence of McDonalds, IKEA, and Amazon. Select two additional global companies,

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The chapter describes the global marketing presence of McDonald’s, IKEA, and Amazon. Select two additional global companies, and identify their market entry strategies. Support your position.

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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