You are responsible for the launch of a new product by your electronics firm. Describe questions that
Question:
You are responsible for the launch of a new product by your electronics firm. Describe questions that you will want answered through each of the following types of marketing research:
(a) product research,
(b) pricing research,
(c) promotion research, and
(d) distribution research.
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a Product Research 1 What are the current market trends in electronics and similar products 2 What are the key features and specifications that customers expect from a product like ours 3 Are there an...View the full answer
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