Describe how an athletes image has an impact upon brand development.
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Describe how an athlete’s image has an impact upon brand development.
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An athletes image can have a significant impact on brand development in several ways Brand Endorsement When an athlete lends their name and image to a ...View the full answer
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Peter Monari
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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